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Paramount’s Mary Daily, President of International Theatrical Marketing, and David Sameth, President of Worldwide Marketing, led a global effort on Fallout with the overseas campaign positioning it as a summer movie event that delivered story and action - and a new level of real stunts. It’s incredible that the film delivers to this level and with audiences loving it worldwide, it’s obvious that this movie is a home run.” We couldn’t have asked for anything more. He gives it his all and this is where we end up, with an incredible film with him and McQuarrie. “The stunts and dedication and tireless work when he’s touring on the premieres and on the promotional side, it’s amazing. Viane calls this the “quintessential” movie for Cruise. There’s joy on the Melrose lot as Paramount’s President of International Theatrical Distribution, Mark Viane, tells me, “Word of mouth has been a key driver on this and when we saw our Saturday jump from Friday, it was just incredible.” He also notes that the different formats the film is playing in, from IMAX - which has select scenes expanded exclusively for its screens - to 3D and 4DX, make the film “one of those must-see movies” in a theater. And then Saturday revved the engines beyond expectation. As of Friday, we knew this one was cruising past $80M abroad. The last two films in the series made 70% of their box office from overseas, aided by growth in emerging markets, and this one is teed up to continue the trend with a fair bit of runway ahead.Įarly on, opening projections for the Christopher McQuarrie-helmed Fallout (estimated production cost $180M) were in the $75M-$80M range overseas, with some going as high as $90M.
The Mission movies have increased in popularity internationally with faraway locales serving as key to the narrative and Cruise a globe-trotting force whose death-defying stunts continue to up the ante. 'Spider-Man: No Way Home' Swings Into Korea With $5.3M Opening Day, Tops 'Far From Home' & Sets Pandemic Record - International Box Office